The new European General Data Protection Regulation, or GDPR for short, is set to take effect on May 25, 2018. Since it impacts the way that businesses (and especially marketers) will be able to collect and store users’ personal data,...
One of the most important numbers any company doing business online needs to know is: 97%. That’s the percentage of people visiting your online store who are probably not going to buy anything from you. Yup, that’s right. On average,...
Online businesses have an obligation to maximize efficiency and to grow their audiences as rapidly and responsibly as possible. There are many unique strategies that can be utilized to do this, including both paid and organic methods of marketing. It...
Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Gaining backlinks is tough, as it involves convincing a website to...
If you thought the right college degree, a good resume, and a comprehensive curriculum vitae were all you needed to get a top employer to hire you, think again. As recently as 10 years ago, you might have been well-prepared...
Building something as complex and intricate as an Internet marketing campaign can be challenging without a set of instructions. Here at Internet marketing agency Straight North, we’ve spent a lot of time examining what goes into a successful campaign and...
When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords....
Have you ever thought about sharing videos as a social media marketing tactic? As the popularity of video continues to grow, this is no longer an option. According to Cisco, video will attract 85% of global Internet traffic by...
At first glance, SEMrush might just seem to be an SEO and PPC tool, but it’s much more than just that with SEMrush you can assistance and guidance with a wide variety of tasks. Collecting in-depth data, brand monitoring, SEO...
Paying for a PPC campaign can be one of the most effective tools in marketing, but you need to do it right. Your click through rate might be fine, but if your landing page is lacking your campaign is unlikely...
