Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Gaining backlinks is tough, as it involves convincing a website to...
If you thought the right college degree, a good resume, and a comprehensive curriculum vitae were all you needed to get a top employer to hire you, think again. As recently as 10 years ago, you might have been well-prepared...
Building something as complex and intricate as an Internet marketing campaign can be challenging without a set of instructions. Here at Internet marketing agency Straight North, we’ve spent a lot of time examining what goes into a successful campaign and...
When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords....
Have you ever thought about sharing videos as a social media marketing tactic? As the popularity of video continues to grow, this is no longer an option. According to Cisco, video will attract 85% of global Internet traffic by...
At first glance, SEMrush might just seem to be an SEO and PPC tool, but it’s much more than just that with SEMrush you can assistance and guidance with a wide variety of tasks. Collecting in-depth data, brand monitoring, SEO...
Paying for a PPC campaign can be one of the most effective tools in marketing, but you need to do it right. Your click through rate might be fine, but if your landing page is lacking your campaign is unlikely...
As a small business, you have most likely been told about how effective advertising on Facebook can be for your business. You are able to target very specific audiences who are interested in what you offer. This is a great...
Instagram Stories is a new feature that was launched last year, however has only become widely accessible to everyone recently. The feature which has now launched globally is essentially live broadcasting of video content from a user’s mobile device that...
Even today, some people tend to overdo it with keywords. They stuff their articles with a particular word or phrase hoping that Google will pick this up and boost their rankings. Do not be fooled; your main keyword will still...
