3 Quick Tips to Create Great Content in 2014

How-To-Write-Awesome-Content

Internet marketing managers around the world are nervously watching as the New Year 2014 draws closer and closer, carrying an ocean of uncertainties, especially after watching devastating turn-around in last few years.

In 2013, Google set brand new rules, enabling the significance of content, and killing all possibilities of black hat techniques. Panda, penguin and Hummingbird, continuous changes in its algorithms made by the giant search engine fall like an unbearable burden over majority of the websites’ administrator. Nevertheless, the end of 2013 brings a new hope; on the behalf of Google’s recent bustles in previous years, the future has become pretty foreseeable to most of us, at least in terms of content.

If we look at the expectations of the industry pundits, we are destined to catch nothing but more genuine, visual and conceptual content. In a King avatar?  But, this is not different. In fact, we have been told the same in 2012, 2011, 2010 and few more previous years as well.  The truth is content has always been a king, and this King has finally got into his actual skin.

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine.

Trickier is, it’s not just your brands versus others offering the same set of products and services; it’s your brand against every LinkedIn post seeking attention, each addition to the blog-sphere stealing readers’ gaze, every news creating rapid bustle, and every celebrity malfunction picture igniting the internet world like nothing. It’s your brand competing against every facebook user updating his/her facebook status to get quick attention.

Luckily, this isn’t an end of the story for you. We have round up 3 quick tips that can help you create more captivating and catchy content, and represent your brand like a true master.

Informative Content is the Best Content

By its very nature, this is very tough for internet marketers to stop being a marketing person anymore. But, the time demands so. So, rather of leveraging olden marketing pitched into the content, think of yourself more like a brand providing the most reliable and related information to the readers. Keep in mind that readers are more likely to stay on pages that just informs, don’t sell.  So the secret is, breath-away all the marketing habits, and work as a real time reporter.

Take-in Originality 

This can be very frustrating at several times, to come up with unique ideas that you can create content about. Chances are very strong that the fresh idea in your mind has already been written upon by others in this wide and crowded world of internet marketing, nothing is unthinkable. But, readers want to come to you until unless you have something different and interesting to tell. So, just do more and more research, and discover fascinating and distinctive information you can create content upon.

Make it More Visual

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. See the success path of websites like pinterest.com, tumblr.com and others, and you’ll notice how a visual interface is helping the websites to gain exceeding crowd of readers day by day. Steal the secret, and try to add as many images to your website as you can.

 

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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