4 Powerful Link Building Strategies For Small Businesses
SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. And considering a Pew research study found that 58% of Americans use search to review a company before they use them, you literally can’t afford to be invisible in the search engines.
Your SEO success starts and ends with backlinks. Here are 4 backlink sources ideal for small businesses.
Mass submitting your site to thousands of directories isn’t a smart SEO strategy in 2012. However, targeted small, aged, niche and location specific directories are a fantastic way to get high PageRank backlinks with little cost and effort.
To find directories in your niche, simply use these search strings in Google:
“your niche” + submit URL
“your niche” + submit your site
“your state” + submit URL
“your city” + submit URL
Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release.
Here are some PR ideas specific for small business owners:
- New location opening
- Renovation to your office or storefront
- Launching a new product or service
- Hiring an SEO firm or contractor
- Sale, special or limited time promotion
Once your release is ready, submit to to top press release distributors, such as PRWeb.com.
Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. To give your link bait content a boost, consider sharing it on social media so that it gets in front of the eyeballs of influential webmasters in your industry.
Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites.
Spencer Mitchell of SurveySpencer.com is an SEO-loving blogger who spends most of his time writing online surveys for money reviews and posting on his Facebook, Twitter and Pinterest.com accounts.