5 Signs Your Website Needs a Redesign
You’ve probably had your website for a while. Maybe it’s doing what you want it to, or at least what it was originally designed to do. However, have you taken the time to look at how it’s stacking up? SEO methods, content marketing and other essential methods of driving traffic change on a regular basis. How has your site evolved to keep up with the changing demands? If you’re unsure, or think it’s time for something new, there’s no better time than right now. Check out the five signs below that you may be due – or overdue – for a website redesign.
1. Error Messages All Over the Place
A site must function properly to be effective. If pages do not exist, links are broken or there’s any other barrier between visitors clicking on a given link and coming to the page they were hoping to find, you could lose traffic and potential customers quickly. No one wants a “Page Not Found” or “Whoops, Try Again Later” message – it’s not good business.
Check out Cleveland Brothers’ new site. The brand understood that to keep up with the times, information had to be accurate and well-maintained; this meant it was time for a redesign. All of the links function properly and the details are accurate down to the last period. This is an example of a site clear of unnecessary error messages.
2. You’re Not Mobile-Optimized
We live in a culture that’s filled with individuals on the go – chances are your target market fit this demographic. If your site can’t compete, you’re losing income. Last year, 1.2 billion individuals accessed websites through mobile devices. That’s a lot of potential.
Sony is recognized as having one of the most successful mobile sites. Clear of distractions with large hyperlinks and obvious directions, the site makes it easy for a user on any device to find exactly what he or she is looking for. They’ve set the standard high.
3. Your Company’s Vision or Purpose Has Changed
Businesses change on a regular basis. For this reason, websites shouldn’t be static. If you have changed the reason you do what you do, or have changed what exactly it is that you do, it’s time to redesign your site. You want your website to be a reflection of the direction you’re currently heading in.
Check out these HubSpot sites that have undergone massive transformations to keep up with current business models. Color schemes, logos, contact information or a change in products or services are all excellent reasons to switch things up a bit.
4. Visitors are Declining
If visitors aren’t coming in the numbers they used to, or if you’re not seeing the results that you think you should see in your regular analytics reports, a website redesign should probably be a top priority.
Take the time to look at your statistics. If traffic is declining, there’s probably a reason. Whether it’s an unresponsive site or a lack of interest, something is probably working against your goal. Be sure to work with an experienced Web designer or firm during the process to avoid potential problems and focus on increasing traffic at all points during the process.
5. Your Competition is Evolving
Yes, you are your own brand. Yes, you bring something to the table that your competitors don’t. However, if your website is dated or can’t offer the same amount of information that your competition can, it’s time to revamp your strategy and aim a little higher.
There’s no better example than MySpace in this area. Once known as the leader in social communities, maybe even the first social-media platform, the company soon faced problems when big names like Facebook and Twitter became a part of our culture’s everyday life. The solution? Rebranding, starting with the website itself. By rebranding and focusing more on pop culture, the site underwent a major redesign and is repositioning itself as a network. While the results have yet to be seen, the new site is certainly trying hard to keep up with the competition.
You get to decide whether or not a redesign is right for you. However, if one of these five factors is of concern, it should be a top priority. Don’t let a small problem break your brand. Consider a redesign and mitigate any potential issues before they do major damage.