5 Things Companies Shouldn’t Do On Twitter
Figuring out how your business can best use Twitter to stimulate engagement and reach new audiences isn’t always easy and strategies in this context can take time to develop and perfect.
The process of optimising your Twitter use though should always be in part informed by a solid understanding of what not to do on what we all know is a massively popular and well-used social media platform.
With that in mind, here’s a handy list of things you should not do if you’re aiming to improve your performance on Twitter.
1 – Resend the same tweets too often
There is nothing wrong at all with occasionally sending out the same tweet to reiterate a point or to maximise the chances of having all your followers pick up on a particular post. However, there is a fine line to be trodden and posting very similar content too often is sure to be a turn off for any audience.
2 – Include too many hashtags
There are good and obvious reasons for companies or brands to use different hashtags in their posts on Twitter. Ideally they will bring your tweets and your company profile to the attentions of a broader audience but using too many can make your contributions look messy and potentially even a little desperate.
3 – Focus purely on promotion
Twitter is a great way of having your company’s promotional messages reach an engaged audience of potential customers. However, it is important to get the balance right between entertaining or informing your followers and simply bombarding them with details of ongoing or upcoming promotions.
4 – Post too rarely
Avoiding the temptation to make contributions to Twitter too often and on a near-constant basis is well advised and a good rule of thumb for businesses in any field. But this sensible approach also has to be set against the fact that an account that very rarely makes any kind of contribution to the platform will struggle to win followers or stimulate any interest.
5 – Ignore tweets you’re mentioned in
Depending on the kind of company you are or that you are representing on Twitter, it is generally important not to simply ignore conversations in which your @username handle is mentioned. This is even, or perhaps particularly, the case when you are being criticised by your fellow Twitter users.
As most companies are convinced by now, Twitter has huge potential as a lead-generating, traffic-creating engagement tool but there are plenty of ways to get it wrong.
Generally speaking, however, if you can put yourself in the positon of your target audiences and focus on providing more of what they want and less of what they don’t, then you should soon find your performance indictors heading steadily in the right direction.
Mark Halstead has worked at companies across the financial services industry and is a fellow of the Institute of Sales and Marketing. He is a key figure at Red Flag Alert, part of the Begbies Traynor Group, and is now in his 10th year with the business.