5 Ways Companies are Using Social Media Effectively

There’s nothing worse than visiting a popular business and clicking on their Facebook or Twitter accounts and finding a desert wasteland. Whilst companies may believe that these are additional facets to their customer service, social media is increasingly becoming an essential element of customer-business interaction.

By boosting their online presence through social media, companies can remind their clients about their products, promote any offers they have or simply build client relations. Here are five ways that companies can use social media effectively:

Update throughout the day rather than in one go:

It might seem tempting to want to get your tweeting or Facebook messages over and done with but you’re missing out on a lot of traffic by focussing only on one part of the day. By using programmes like HootSuite or Tweet Deck, you can schedule your social media posts in advance.

This is especially useful if you’re unable to post manually throughout the day. This way you will catch people who log in on their commute, over their lunch break and other parts of the day whereas previously you’d only catch one section of these users.

A Facebook Page is often an unofficial face to your company:

You wouldn’t let the window display go untouched for months, so why would you leave your Facebook page without an update for ages? Companies like Slotocash make regular updates to their Facebook page with information about promotions they’re running or their latest products.

The posts are often accompanied with a brightly coloured and eye-catching image to ensure that even if users don’t read the text attached to the image, they can ascertain the essential information from the picture alone.

Don’t forget to embrace apps to their full potential:

When Instagram unveiled a new project – Hyperlapse – an app which is designed to allow users to capture high quality videos with a time lapse quality, it didn’t take long for companies to see the potential that this held, especially when they were uploading content to Instagram.

Offering users a mix of traditional images alongside the videos shows that companies are aware of the innovations and can easily adapt and be creative. The Hard Rock Casino in Vancouver regularly offers its followers time lapse videos of casino tours or the sun setting over the casino in a fun yet informative way.

Responding to @ mentions on Twitter:

Whether you’re being tweeted complaints or being told how much people love your company – replying to messages is really important. It allows people to feel that you value their input and opinion.

It can be tempting to set up an automatic response to these comments, but it’s the equivalent of an automated voice on the telephone: people don’t like it. The Harvard Business Review rates Direct Line Insurance, Sainsburys and Next as three of the most empathetic companies on Twitter, mostly because they dedicate personalised responses to the tweets they receive!

These are just a few examples of how brands are now using social media effectively to engage their target audience online. Are there other stand out social media campaigns you can think of? Let me know which one is your favorite in the comments below!


Matthew Marley

Matthew Marley is a SEO specialist from Glasgow Scotland with a passion for the web and emerging technologies. With over 9 years experience Matthew specialises in SEO and has worked with some of the worlds biggest brands.

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