6 Signs Your Business Needs a Social Media Manager
Social media managers may just be the hottest job right now. More and more companies are starting to fill this position in their company in order to dedicate one person (or a team of people) to the company’s social media accounts.
While social is a huge marketing platform today, there are some companies that are still toying with the idea of hiring a social media manager. Some don’t think that social media involved enough to warrant the hiring of a full-time individual, and some think that giving the responsibility to their already busy staff is appropriate.
If your company has yet to hire a social media manager, here are six signs that you need to.
1. You’re not yet on social media.
Chances are, your target audience is on social media, and if you want to have a relationship with these customers and keep them as your customers, you need to be on social media. Customers are using social media to gain information and learn more about businesses, and if you can’t be found on these channels, then you’ll have a hard time earning their business.
2. You think “social media” means “Facebook”.
News flash! There are more social media sites than Facebook, and if you think that Facebook is the only social network out there, you need to bring in a social media manager to help teach you all about the other networks and how you can use them to your advantage.
3. You don’t know the difference between the social networks.
Maybe you did know that there were more social networks than Facebook, but if you don’t know the difference between them all or what each one can do for your business, you need to hire someone that does.
4. Your profiles and pages are not filled out.
You cannot create an account and leave information off of your page. Plenty of consumers are now turning to social media pages as a way to learn about businesses instead of checking out the company’s website, so it’s very important that all of your information can be found on these sites as well.
5. You have never posted anything to your account.
Social media is meant for being social, and if you’re not posting status updates, sharing tweets or even uploading pictures or videos to your accounts, you’re not using these platforms correctly. A social media manager can ensure that content is constantly being pushed out through these channels on a regular basis, and they can even have conversations with your company on these sites so that you build relationships.
6. You don’t have a plan.
Social media marketing is still marketing, which means that you need to have a plan in order to be successful. If you are constantly winging your content, and if you have no idea what your company would do if you were to ever come across a social media nightmare, then you need a social media manager. They can lay out a detailed plan that will ensure your content reaches your audience, promotes your business, and keeps everyone on the same page.
Social media managers have plenty of responsibilities, and if you want your business to have a successful social presence, it’s about time to stopped ignoring your accounts and allowed a social media manager to takeover.