If you are still struggling to get to grips with GA4 and are looking for a simple and privacy-focused analytics tool, Fathom Analytics might be the solution for you. Fathom Analytics is a web analytics tool that provides website owners with insights into their website traffic without compromising their visitors’ privacy. Unlike other analytics tools, Fathom Analytics does not use cookies or track personal information, making it a great option for privacy-conscious website owners. One…
Introduction In today’s digital landscape, user consent and data privacy have become increasingly important. With the introduction of data protection regulations such as GDPR and CCPA, businesses must navigate the complexities of obtaining and managing user consent while still harnessing valuable insights from data. In response to this challenge, Google has developed Consent Mode – a solution designed to help businesses respect user consent preferences while maintaining effective analytics and advertising strategies. This article aims…
Introduction In today’s data-driven world, understanding your audience and their behaviour is crucial for the success of any digital endeavour. One of the most powerful tools at your disposal to achieve this is server-side tagging. This guide aims to provide you with a comprehensive understanding of server-side tagging, its benefits, and the steps required to implement and optimise it for your digital assets. The landscape of digital analytics and tracking has evolved significantly in recent…
Microsoft Clarity is a free analytics tool designed to provide website usage statistics, session recording, and heatmaps. Although it may seem basic compared to Google Analytics and other analytics platforms, it is still a robust and easy-to-use tool with some unique features. What is Microsoft Clarity? Microsoft Clarity is a web analytics tool that provides insights into how users interact with a website. It works by tracking user behaviour on a website, such as…
