The Best Online Automation Tools!

Today, the internet is made up of a variety of different websites, services and online application that dictate how we work. There are websites that provide us with the chance to purchase or sell products online, web based services that we require, information databases, and social media platforms that we use to communicate, collaborate and share content from around the world that has been created and shared by real people and real businesses.

Whether you are a brand, business or just somebody who uses the internet to blog and connect with others, then you need to be able to keep track of everything. These days most of us want to keep a constant track on social media feeds, our e-mails, websites, blog posts, promotional offers, online interactions, traffic and sales conversion stats. This makes keeping everything organised very difficult – but what if you had the option to automate some of those tasks?

Well, in this post we will look at just some of the online applications and web based services that are designed to make some of these time consuming tasks a little easier.








IFTTT is a web based service that allows users to create powerful automated tasks for the services that many of us use every day. Users have the ability to create and share “recipes” easily that result in various automation triggers across these services.  One example of a recipe I use is: if you upload and image to Instagram the same image will automatically be uploaded to your Dropbox account, posted on Twitter and added to a folder on Facebook.

The service can integrate with 69 of the most popular web services including, Twitter, Facebook, Gmail, Dropbox and Evernote just to name a few. Using IFTTT is a great way to keep track and organise a variety of sources across the the various online platforms and devices that we use every day.


HootSuite is an awesome social media management tool which is especially powerful for businesses. With many of of the fortune 500 now on board, including Dell, WWE, Pepsi and IBM,  Hootsuite has quickly become the industry leading social media management tool with over 7 millions users worldwide.

One of the key benefits of the social media dashboard is that it allows users to standardise the social media management of their brand,  Using a very simple user interface, you can manage all of your social networks and profiles from the one social dashboard.

One of the great advantages of using the Hootsuite is that it makes running all of your social media campaigns easier than ever before! Allowing you to schedule your updates, track brand mentions, curate content and analyze your traffic. It also makes managing your teams easier, allowing you to assign tasks to certain team members directly from the dashboard, saving your time and increasing productivity.


With over 1 million users worldwide buffer is another fantastic social media management application that allows you to easily share content across the web. You can schedule posts to sites such as Facebook, LinkedIn, Twitter and Google+ and they have also recently added LinkedIn company pages.

Buffer makes it very easy to share the content you are reading  through a variety of different applications, app integrations and browser extensions. They have also integrated their social sharing buttons across many popular websites and blogs making it even easier to schedule and post the content that you wish to share with your online community.

Users also get free detailed analytics on all the posts they share across their networks, including retweets, Likes, +1’s and shares. Buffer also supports teams allowing you to invite other team members so that anyone can manage your accounts from the buffer apps.



Similar to IFTTT Zapier allows simple automation of some of the most time consuming tasks in business management. You can create automated triggers for more than two-hundred different services, the most popular being Gmail, and makes it easy to create a powerful and discreet sales funnel.

You can capture leads with one site, direct them to your e-mail marketing campaign, which then takes them to a sales page which could led to an easy sale! It makes getting everything working in the right order and at maximum efficiency even easier than before.

All the tools above allow you to concentrate on delivering the best service to your clients and readers, rather than dealing with the mundane and time consuming tasks put in front of you by the internet. You can work on the big deals and the new ideas as all of the grunt work is automated for you and makes it much easier to manage than before.

What automation tools do you use? Please let me know in the comments below.

Matthew Marley

Matthew Marley is a SEO specialist from Glasgow Scotland with a passion for the web and emerging technologies. With over 9 years experience Matthew specialises in SEO and has worked with some of the worlds biggest brands.

2 Responses

  1. Good suggestions Matthew. I’m going to give some of them – particularly Hootsuit – another go. I’ve tried in the past, but ended up reverting to using each site separately.
    Which is the best for sharing blog posts?

  2. Thanks, I am going to take a look at IFTT to see if I can get my head around it. I love Buffer and Hootsuite for sharing content throughout the day on the various sites.

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