Benefits of Foursquare for Small Businesses
Foursquare is an online tool that allows users to find popular locations in their area. Accessible from both a computer and smartphone, Foursquare finds your current location and can tell you all of the restaurants, retail shops, and other locations that are near you at any given time. You can even personalize your Foursquare profile to show locations that could be of interest to you.
Not only does Foursquare allow you to find interesting places, but you can also “check in” to those places and share your check-ins with your social networks. Foursquare can be connected to your Facebook and Twitter accounts, and when you send out a check in it will tell your friends and followers that, “Hannah checked in to Pizza Hut,” or a similar message.
If you are a small business owner, you may be asking yourself how Foursquare can work for your business. There are many ways that Foursquare can be beneficial for small businesses and help them grow their customer base and social reach. By having your business on Foursquare and allowing guests to check in upon arrival, the news of your business is spreading all across their social pages and reaching eyes that it may not have been able to reach otherwise. If your guests love their experience at your business, they will be able to share their experience with others and recommend it to their friends and family. This gives people an incentive to visit your business, because they are much more likely to trust a recommendation from a friend or family member than anything else. Social sharing also helps boost your SEO, with so many links pointing back to you. This can also help your online visibility and help you reach new customers.
Many businesses offer exclusive deals and discounts to their patrons using Foursquare. Special coupons can be available right on your customer’s smart phone, giving them a reason to come to your business. Also, after a person checks in to one location more than any other person, they become the “mayor” of that location. Many businesses offer special deals to the mayor of their business, which encourages competition among your customers to visit frequently and check in using Foursquare.
Foursquare gives small businesses unprecedented levels of visibility. Not only can your customers spread the word of your business to their social connections, but potential customers can find you using foursquare while they are near your business. By utilizing Foursquare correctly, you could see huge gains in visibility for your business, which will help grow your customer base, sales, and social reach.
Hannah Marr is the Content Director for BizBrag, small business marketing platform. BizBrag helps small businesses, enterprises, and franchises to push their content to a larger customer base through social media and search engines. Hannah develops content for these businesses and would love to help your small business, enterprise, or franchise to reach a wider audience through BizBrag technology.