How Blogging Affects Your Bottom Line

Yes blogging is hard and its important that you have a strategy in place and you stick to a regular schedule.

However, blogging can have a significant impact on your websites success, not only is it a way to share the latest company news and information but it can also drive valuable traffic to your website from social media and organic search.

Blogs not only offer a source of traffic and help you connect with your customers in a more personal way, but can also have a positive impact on SEO strategy as creating new content that provides value to your readers increases the chances of people linking to your website and sharing your content with others online

Blogging on a regular basis can also help you optimise your website for longtail industry related keywords which will increase your websites overall search visibility.

For businesses that have moved their core communications off of blogs and onto social media, you’re potentially missing some huge opportunities.

The benefits of a blog are numerous and this infographic created by Quick Sprout shows the impact that business blogging can have on your bottom line.

Now go, either revive your blog or start one and remember stick to that schedule!

How Blogging Affects Your Bottom Line
Courtesy of: Quick Sprout

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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