Online businesses have an obligation to maximize efficiency and to grow their audiences as rapidly and responsibly as possible. There are many unique strategies that can be utilized to do this, including both paid and organic methods of marketing. It...
Paying for a PPC campaign can be one of the most effective tools in marketing, but you need to do it right. Your click through rate might be fine, but if your landing page is lacking your campaign is unlikely...
Its been a while since I posted an Infographic on here, actually come to think of it its been a while since I’ve seen a good infographic that I’d actually want to post! Anyway, that’s another story for another time!...
In 2005 Google launched an application called Google Reader. The purpose of the web app was to allow users to subscribe to news feeds from their favourite websites and aggregate them all into one location for easy reading. Since its...
Pretty cool video where The Verge’s Joshua Topolsky catches up with the product team behind Google’s Project Glass. Here is what he had to say after having a chance to go hands on with the product. “The design of Glass...
Remember that update to Google’s native search app that iOS users were promised us back in August? Well it has finally landed in the app store tonight. The long awaited update finally brings natural voice search to iOS devices which...
Google has recently announced its intention to acquire Wildfire, a company that runs targeted marketing campaigns for firms via the full range of social media platforms. Although the exact details have not been released, analysts have estimated the price at...
This article is a follow up to my previous article and is intended to show you EXACTLY what Google’s manual raters look for when analysing your website and may even provide you with some surprises including how something as simple as forgetting to...
Do you remember those frustrating days when you updated the content on your website and then waited endlessly for Googlebot’s crawler and indexer to take notice of the change? Well, here’s the good news for you. Google has introduced a...
Since around April 25 of 2012, a lot of businesses and SEO professionals were forced to make a drastic change in the way they search engine optimize their website. While some may take it as a challenge to improve the...
