Category: Social Media

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Social Media And The Retail Experience

While it has yet to come of age, one can say that social media has definitely graduated from the experimental phases to a now recognized prong in most corporate strategies. What was once seen as a time-wasting hobby, similar to...

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Long Form Content People Want to Read

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. In contrast to Tweets, Vines and...