CRO Archives - Matthew Marley

CRO 12/04/2023

AI Meets UX: A Game-Changer for User Experience Research

IntroductionIn today’s fast-paced, technology-driven world, a seamless user experience (UX) is integral to the success of products and services. As businesses become increasingly reliant on digital platforms, the need for effective UX research has grown. Artificial intelligence (AI) has emerged as a powerful tool for enhancing UX research, offering innovative techniques and analytics to improve user satisfaction. This article explores the intersection of AI and UX research, detailing the benefits, tools, techniques, and case studies…

Introducing Microsoft Clarity: A Comprehensive Overview

Microsoft Clarity is a free analytics tool designed to provide website usage statistics, session recording, and heatmaps. Although it may seem basic compared to Google Analytics and other analytics platforms, it is still a robust and easy-to-use tool with some unique features. What is Microsoft Clarity? Microsoft Clarity is a web analytics tool that provides insights into how users interact with a website. It works by tracking user behaviour on a website, such as…

Why CRO is important for your lead generation website!

Introduction When it comes to running a successful online business, generating leads is critical. The more leads you have, the more opportunities you have to convert them into paying customers. But, generating leads is just the first step. To truly grow your business, you need to focus on conversion rate optimisation (CRO). CRO is the process of improving your website’s conversion rate by making changes to your website’s design, content, and user experience. In this…