Essential Blogger Outreach Tools

When starting an online business it can often be a hard task to get your brand out there and start being a reliable source of information for people to refer to. With the vast amount of other blogs in almost every topic known to man, it can be hard to decipher which blogs are worth your time outreaching to, and which ones you should possibly stay away from. However, with these blogger outreach tools you will not only know which blogs you should begin targeting, but also save a lot of time that research and evaluation usually takes.

Buzzsteam

The first tool “Buzzsteam “ is a fantastic tool for helping businesses create a buzz about their products, content and services. Buzzstream is a web-based software that helps the world’s best marketers promote their brand more effectively. The platform was developed to help businesses of all shapes and sizes manage their word-of-mouth marketing campaigns that create a buzz online, build high quality, relevant links to their website, and increase traffic via inbound marketing channels.

Inkybee

Inkybee is a tool that does significant amounts of research into a website or blog, and then displays any valuable information to you. It has a great report system that allows you to track your outreaching efforts, and see whether a blog that you are considering outreaching is worth your time. The tool also makes it easier for you to make meaningful relationships with the bloggers, who will then be far more inclined to take you up on your future propositions.

Followerwonk

Follower wonk is different to Buzz Steam and Inkybee, in that instead of targeting blogs that have similar audiences to that who would buy your product, you are instead learning about who your twitter followers are. This process allows you to get an understanding of what kind of people are looking to buy your product, and therefore help you to build a campaign that specifically targets that audience. Followerwonk will give you accurate information regarding where your followers are located, when they tweet and what their general interests are. It will also give you information that will make it easier for you to gain more followers, and keep the ones you already have happy.

Fresh Web Explorer

Another fantastic tool from the Moz team, Fresh web explorer is potentially one of the best tools on this list. It searches every corner of the web for instances where websites, blogs, twitter posts and Facebook posts have made reference to your website. This will allow you to keep track of which sites are doing you the most favours in terms of links, and whether your links have been successfully indexed. It will also give you a count of all the times you have been mentioned, and give you an idea of how you are performing.

Topsy

This site is similar to that of Fresh web explorer in that it searches for references made to your site, but rather than your website, this tool is better for searching for references to your product or brand. To use the tool, all that is required is that you search for the name of your brand/product and a list of all of the various instances can be reviewed. It not only gives you a total count of the number of instances, but a graph to show how you have been performing overtime.

Blog Dash

Finally, Blog dash is a site that somewhat brings the whole process of Blogger outreach together nicely. It allows you to create content that is perfect for your campaign, and searches through thousands of bloggers to find ones that are relevant to your website. Once it has done that, it has a set of tools that can really help you to optimise your campaign, and displays bloggers tweets and messages that you can easily reply to, without having to go to the individual sites.

What are the benefits of outreach?

Now that you have a list of some of the best tools for blogger outreach, you may be wondering why outreach is so important, and why you should bothering using these tools at all. To put it short, outreach is one of the most effective ways to increase your brand and product awareness to a wide range of people, without doing things that Google dislikes.

Such things as flooding relevant blogs with spam comments, or even linking to sites that are not relevant to your website will displease Google’s Algorithms and could ultimately lead to you being penalised. However, if you correctly utilise outreach and build relationships with bloggers and influencers within your niche then you will have nothing to worry about.  This makes all the difference in terms of SEO and brand awareness.

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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