Google Launches Siri Rival For iOS

Remember that update to Google’s native search app that iOS users were promised us back in August? Well it has finally landed in the app store tonight. The long awaited update finally brings natural voice search to iOS devices which are running 4.2 onwards, promising “faster and significantly improved voice recognition,”.

The new app will now provide users with contextual answers based on voice search queries which enable Google to understand exactly what you are saying. The answers are then curated from the web using Google’s Knowledge Graph and returned to you with a spoken reply.

It’s also been deeply integrated with Google’s other services including YouTube and Maps. For example, if you ask it to “play the new James Bond movie trailer” it will automatically launch the video on YouTube. If you have a location based query then directions will be provided using Google Maps.

I’m still not sure why it’s taken as long for the app to finally come to iOS, according to several reports the app was submitted to Apple for approval back in August. However, it’s been well documented that Apple has rejected apps with Siri like features in the past which could have led to the delay.

After playing with the app for the past few hours I’ve been blow away with its capabilities and if I was Apple they I’d be worried, very worried! This is far superior to what Siri currently provides in both speed and accuracy.

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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