Google Places Becomes A More Social Google + Local

It’s been over year in the making, but today Google released one of the biggest updates that we have seen it roll out to any of its properties for a while with the releases of Google+ Local. The new update which will replace the current Google Places pages which show up when searching for a local brick and water business, and will offer a more social experience for users with Zagat being the final piece of the puzzle following its acquisition by Google.

Here is what they had to say on the Google blog earlier today…

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.

Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.

As you will see in the screenshot below Google+ Local has now become deeply integrated with Google+ and can easily be accessed through a new “Local” tab on the left hand side of the screen. Once you  do a search for a the location you are looking for, you will be taken to their Google+ Local page which will provide you with photos, reviews from other users and Zagat scores.

The new page can also be found while searching for a location on other popular Google services including Google Maps, and Places. This new feature has also been rolled out to mobile with an update to the Android app and a iOS update coming soon.

What do you think of the new Google+ Local pages, do you think this will drive more local business to Google+

Matthew Marley

Matthew Marley is a SEO specialist from Glasgow Scotland with a passion for the web and emerging technologies. With over 9 years experience Matthew specialises in SEO and has worked with some of the worlds biggest brands.

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