Google + TV Ad
Google aired its first TV ad for Google + during the Lions vs Packers football game in the US yesterday showing that its ready to use old media to promote its new social network which will include prime time advertising via television commercials. This isn’t the fist time that we have seen Google use TV spots to promote its services, we have recently seen regular ad’s for its Chrome browser and Android OS.
Following a post yesterday on Venturebeat a Google spokesperson responded with the statement below
“Yes, we did air a Google+ ad during yesterday’s game. The ad was about introducing people to new ways of sharing the right things with the right people on Google+. In regards to our motivation for running the ad, we are doing this because we think it’s a great way to reach our target audience and raise awareness about Google+. During recent years, we have tried new forms of advertising like our TV ads for our browser Chrome and our ‘Gone Google’ campaign for Enterprise on billboards in cities around the world. Overall, Google has increased its investment in marketing and we plan to continue to do that where it makes sense.
We do not comment on the cost of our marketing campaigns.
In regards to our overall vision for Google+ and our marketing strategy, we would say that, ‘We believe that sharing is one of the best features on the web. We want to raise awareness of the new ways that Google+ allows people to share online. Just like in real life, you share certain things with certain people, and Google+ was built with this in mind. Our vision is to transform the way people connect, communicate and share – across all of Google.’”