Hootsuite – The Perfect Tweetdeck Replacement

On Monday evening Twitter announced in a blog post that it will be discontinuing its Tweetdeck mobile app’s and its Adobe AIR based desktop app, with the mobile clients being pulled from the app stores at the beginning of May. According to the blog, the company will now move its focus to other services including its “modern, web-based versions of TweetDeck”.

So, with its demise many users have been left scrambling now to find a new client that will support their social media activity. Luckily, there are plenty of the great social media management tools to choose from, both paid, and free.

In this post we will look at my favorite social media management tool Hootsuite, I have always recommended Hootsuite to both clients and friends and with with more features being added on a regular basis its the perfect replacement for Tweetdeck, for both personal and professional use.

Multiple Accounts

The Hootsuite dashboard makes it easy for users to manage all their social profiles from the one account, Including, Twitter, Facebook, Facebook Pages, Google+, Foursquare and Linkedin allowing you to listen, communicate and measure all from one simple web based interface.

Scheduling

One of the most useful functions of Hootsuite is the ability to schedule updates. Whether you’re looking to establish your own personal brand or grow your business, maintaining a constant social media presence can be demanding. Luckily, Hootsuite can help ease that challenge giving users ability to schedule their social media updates across multiple platforms. Or, you can automatically queue messages within the dashboard allowing the AutoSchedule feature to determine the optimal posting times for your favorite social networks making sure your content always reaches the right people, in the right place, at the right time.

Monitoring

Social monitoring is a vital process for any business that’s embraced social media. Using Hootsuite’s advanced monitoring and listening tools businesses can easily set-up search streams which will allow them to monitor what’s being said about their brand, product, services or competitors across multiple platforms in real time, and if required allowing to respond to positive or negative comments.

Analytics

Hootsuites Social Analytics provides users with a custom solution for measuring your social media and website site performance all in one place. With its integration of Google Analytics, Facebook Insights and Twitter users can quickly generate custom reports from within the dashboard that include everything from the number of “Likes” you have received, follower growth on Twitter, to the number of clicks your recent blog post received.

Collaboration

As you develop your organization’s social presence online, it’s important that your internal teams are able to collaborate, especially if there is more than one person managing your social media accounts. With Hootsuite’s collaboration functionality you can easily coordinate your social media efforts including the ability to set permission levels, create multiple teams, add team members and assigning tasks.

Apps

And, If all those great features weren’t enough Hootsuite even comes with its very own app directory that includes a selection of apps and extensions that users can add to their dashboard to create their own customised experience. Some of the most popular apps include YouTube, Instagram and Tumblr, making it easier  for users to find and share content across their social networks without having to leave Hootsuite.

If you have any questions or would like to find out more about Hootsuite then please feel free to leave a comment below or you can contact me directly.  If not, why not sign up for your account today http://hootsuite.com/plans

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

4 Responses

  1. James says:

    I’m a Hootesuite fan. I use it for personal use. My favorite feature is auto scheduling.

    Based on Google Play reviews, I’m giving tweetcaster a test drive now. How does it compare to Hootsuite?

    • Matthew Marley says:

      Hi James

      Thanks for your comment.

      Yes auto scheduling is also one of my fav features, saves so much time and it allows me to be active on Twitter even when im not around.

      To be honest, Ive never used Tweetcaster I’m on the iPhone so not sure if that is available.

  2. Freelance Social Angel says:

    Great Article! I wasn’t aware of the Hootsuite App Directory. Its definitely something I’ll be utilising from now on.

    Luipa

  3. Freelance Social Angel says:

    Great Article! I wasn’t aware of the Hootsuite App Directory. Its definitely something I’ll be utilising from now on.

    Luipa

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