Local SEO Strategies for 2016

 

 

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Pic via Joe the Goat Farmer

SEO trends change every year, so you have to be quick to keep up with them. If you’ve just caught up with everything that was going on in 2015, it’s now time to forget some of that. This year, things are continuing to change in the world of search engine optimization. Local SEO is more important than ever, and the rules for this year are evolving. If you have a local business or a chain with several locations, you should be making use of local SEO. 2016’s tips include paying attention to voice search and catering to mobile users.

Mobile Search Continues to Rise

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. That means having to take them into account when you choose your SEO keywords and techniques. How might people search differently when using a smartphone? And how do the results they get look on a mobile device, along with your website if they click on it?

Voice Searching Matters

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. People might use a more natural way of searching if they’re asking a question out loud. You might also need to think of things like short and snappy meta titles. People who are searching using the voice function might also be driving and listening to the results of their search.

Use an SEO Service

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. With a company that specializes in it, such as Web Services CT, on your side, you have a better chance of getting it right. They can provide you with all the services you need to improve your ranking in search engine results. From keyword analysis to link building, they know what local businesses need. You’ll feel more confident with a team of experts handling your SEO.

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Pic via Tumisu

Google Reviews

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review.

Local SEO can’t be treated exactly like SEO for national or international companies. Make sure you’re using all the specialised techniques.

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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