Marketing Archives - Matthew Marley

Business 26/03/2023

8 Vital Steps to Master Your Online Reputation Management

Introduction In today’s digital age, a business’s online reputation has become more important than ever. With the internet being an open platform for people to share their experiences and opinions, it’s crucial that businesses take steps to manage their online presence effectively. In this blog post, we’ll explore the 8 keys to successful online reputation management, ensuring your business thrives in this ever-evolving landscape. Conduct a Thorough Online Reputation Audit To understand how your customers…

Analytics 21/03/2023

What is Google Consent Mode and How to Implement It Correctly

Introduction In today’s digital landscape, user consent and data privacy have become increasingly important. With the introduction of data protection regulations such as GDPR and CCPA, businesses must navigate the complexities of obtaining and managing user consent while still harnessing valuable insights from data. In response to this challenge, Google has developed Consent Mode – a solution designed to help businesses respect user consent preferences while maintaining effective analytics and advertising strategies. This article aims…

Marketing 21/03/2023

The Ultimate Surfer SEO Review: All You Need To Know!

Introduction Surf’s up, digital marketers! Welcome to our in-depth Surfer SEO review, where we’ll ride the waves of this powerful tool and uncover everything you need to know. As SEO enthusiasts, we understand that staying on top of the ever-changing landscape of search engine optimisation can be a challenging task. That’s where Surfer SEO comes in, making waves in the industry by offering a comprehensive suite of features designed to help you analyse, optimise, and…

Business 21/03/2023

Server Side Rendering Vs Client Side Rendering: The Ultimate Guide

Introduction In the ever-evolving landscape of web development, choosing the right rendering approach for your web application is a critical decision. Server-side rendering (SSR) and client-side rendering (CSR) are the two primary methods, each with its own set of advantages and disadvantages. This article aims to provide an in-depth comparison of SSR and CSR, exploring their respective strengths and weaknesses, and offering guidance on when to choose one over the other. Additionally, we will touch…

Analytics 21/03/2023

Introducing Microsoft Clarity: A Comprehensive Overview

Microsoft Clarity is a free analytics tool designed to provide website usage statistics, session recording, and heatmaps. Although it may seem basic compared to Google Analytics and other analytics platforms, it is still a robust and easy-to-use tool with some unique features. What is Microsoft Clarity? Microsoft Clarity is a web analytics tool that provides insights into how users interact with a website. It works by tracking user behaviour on a website, such as…

Business 20/03/2023

The Dark Side of QR Code Marketing: What You Need to Be Aware Of

Introduction After chatting with a friend several weeks ago, who shared their experience of having their device compromised by scanning a QR code, I decided it would be beneficial to discuss this issue and shed light on the potential risks associated with QR codes So what exactly are QR codes? Well, those square-shaped barcodes that are present on posters, business cards, products and other items, are becoming more and more common in our daily lives.…

CRO 14/02/2023

Why CRO is important for your lead generation website!

Introduction When it comes to running a successful online business, generating leads is critical. The more leads you have, the more opportunities you have to convert them into paying customers. But, generating leads is just the first step. To truly grow your business, you need to focus on conversion rate optimisation (CRO). CRO is the process of improving your website’s conversion rate by making changes to your website’s design, content, and user experience. In this…

AI 09/12/2022

How ChatGPT can be used for Marketing in 2023

Introduction ChatGPT is a powerful language model developed by OpenAI that allows users to interact with a virtual assistant in real time through natural language conversation. This technology has many potential uses in marketing, as it can help businesses to automate customer service, provide personalised content recommendations, and gather valuable customer data. Creating personalised recommendations to customers One way that ChatGPT can be used for marketing is by integrating it into a business’s customer service…