Content is King Great content is the first step towards connecting with a strong audience, and turning discovery into revenue. The likability, shareability, and readability of content are prioritised over simply producing mass content now more than ever. A strong...
Log into your social media account today and you may come across a story that makes you smile. Amongst a flurry of images, opinion polls, status updates and more, there’s one story that was recently posted on popular newspaper Metro’s...
Over the past few years we have seen Instagram quickly become one of most popular social networks and following its acquisition by Facebook, it continues to grow at a rapid rate. With over 200 million users, it comes as no...
You’ve probably had your website for a while. Maybe it’s doing what you want it to, or at least what it was originally designed to do. However, have you taken the time to look at how it’s stacking up? SEO...
Content marketing occupies a strange place in the grand scheme of things: it’s certainly something that’s going to exist in one form or another for as long as the Internet exists. On the other hand, the form it will take...
While it has yet to come of age, one can say that social media has definitely graduated from the experimental phases to a now recognized prong in most corporate strategies. What was once seen as a time-wasting hobby, similar to...
Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. In contrast to Tweets, Vines and...
Throughout our lives, from math class to writing class to even discussions about our feelings, we’re told to show, not tell. It’s the same for content marketing — it’s no surprise that infographics have become an incredibly important element to...
While it may be true that online marketers everywhere are still searching for their elusive silver bullet, most people agree that a solution that seems too easy or too simple is probably too good to be true. Even so, familiar...
Internet marketing managers around the world are nervously watching as the New Year 2014 draws closer and closer, carrying an ocean of uncertainties, especially after watching devastating turn-around in last few years. In 2013, Google set brand new rules, enabling...
