IntroductionIn today’s ever-evolving digital landscape, businesses must continuously adapt their marketing strategies to stay ahead of the competition. Among the plethora of online marketing channels, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising have long been considered the dynamic duo for driving traffic and boosting sales. In this insightful article, we will explore the benefits of integrating SEO and PPC, demonstrating how their symbiotic relationship can maximise your brand’s online presence, whilst simultaneously enhancing your…