The Road to Success Through Paid Social Amplification
Content is King
Great content is the first step towards connecting with a strong audience, and turning discovery into revenue. The likability, shareability, and readability of content are prioritised over simply producing mass content now more than ever. A strong web design along with quality material is sure to satisfy followers, loyal customers, and avid readers. Expansion, however, takes place in one of the most powerful marketing tools of the modern day: social networks.
Getting Content to Right Eyes
Social media accounts are serving more and more as the primary source of education and interaction between a customer and a brand. Developing and maintaining a faithful following on social media is an important part of the customer service process, though growing your fan base and creating true advocacy takes a more tailored approach.
While sending content out to the masses may reach the most news feeds, it won’t necessarily make a large impression. The cost-benefit ratio of blindly publishing materials in front of a mass audience starts to falter when that audience is built out of a variety of demographic groups.
Paid social amplification is the answer to this issue. Through a combination of tailored content, targeted advertising, and social platform awareness, content can be geared more towards those that are most likely to resonate with it, as well as contribute further to the company. This contribution can come as a financial one (i.e a purchase or subscription) or it could come in the form of something arguably more valuable: advocacy.
Tailoring your campaigns to the right people through paid social amplification has a higher potential for reaching more consumers that would advocate on your behalf. Check out this great infographic, “The Road to Success through Paid Social Amplification,” for a great breakdown of why you should be amplifying social ads, where to do it, and how. Knowing the waters will help navigate your way to a greater ROI while earning more customers at the same time.