Does Digital and Social Media Competitor Analysis Really Matter? Competitor analysis has, for a very long time, been an important part of traditional marketing and strategic management. And, for many organisations, it should also be an important part of digital...
On Monday evening Twitter announced in a blog post that it will be discontinuing its Tweetdeck mobile app’s and its Adobe AIR based desktop app, with the mobile clients being pulled from the app stores at the beginning of May. According to...
Hootsuite is quickly becoming the must have social media tool for businesses. Today they announced real-time chat, calling the new feature an “epic release” for businesses who currently use the social media dashboard. The new feature which is named HootSuite Conversations allows employees with an...
Google has recently announced its intention to acquire Wildfire, a company that runs targeted marketing campaigns for firms via the full range of social media platforms. Although the exact details have not been released, analysts have estimated the price at...
