The 5 Best Marketing and SEO Apps for Your Business

So, it’s the start of a brand new year. And, aside from a new year signifying the official end to the festive season, for many, it also signifies something much more important – a time of reflection. The end of an old year and the starting of a new is often a time when we reflect on the past year gone by and the events that have occurred, and weigh up the things we wish we’d done, or perhaps the things we wish hadn’t of happened. And, it’s through these that we make resolutions for the New Year, in order to try and make it our best year yet.

And, if you’re a business owner then it’s pretty likely that you’ll think about these things in relation to your business, too. After all, it’s fair to say that in this current time of financial hardship, the business world has evermore become a dog-eat-dog world – and because of it, many businesses are falling at the weigh side as they’re struggling to stay at the top.

So, if you’re looking to turn over a new business leaf for 2013 and want to make sure you start the year at the top of the game, then here are a few ways that’ll help you to do so. And, what’s more, you can do them from the comfort of your home, on your tablet, smartphone or laptop!

1. SEM Calculator

Available from the App Store, the SEM Calculator app helps you to analyse every aspect of your Search Engine Marketing. It’s a particularly useful tool for businesses that use affiliate marketing, Adsense or online buying of banners, as it helps you to calculate the cost per impression for many of your marketing campaigns. So, it’ll effectively show you which of your campaigns are working well, and those that aren’t – so, you can start 2013 knowing where your new marketing budget would be best spent, or where it’s most needed!

2. HootSuite

Social media has a huge influence on SEO and marketing today. After all, most people have it, use it, or follow it in one way or another. So, whether you’ve decided to use Twitter, Facebook, or Google+ as a way for gaining backlinks for your website or blog, HootSuite allows you to stay ahead of your social media management by managing all of your social networks on

3. Klout

So, you’ve sorted the management of social media marketing strategies with the help of HootSuite, but now you need to measure them. Klout holds the ability to measuring, analyze and score your social media influence wherever you go. It works by measuring the size of your network with the content you’ve created for all of your social media platforms, and uses that information to measure how social media users are interacting with your content.

Giving you an overall ‘Klout score’ of between 1 to 100, the higher score you achieve, the greater strength of your online influence – so, you can see how your own social media marketing campaigns are fairing compared to other businesses all over the world – whether it be against a marketing company in the States, or whether you want to see how you’re doing against your competitors.

4. Wildfire By Google

Wildfire is a social marketing app that offers solutions for all of your social marketing needs. It works by letting you promote your business via your social media pages. You can choose single or multiple campaigns, including sweepstakes, ads, and promotions to your customers via your social networking sites, ultimately allowing you to get your message across to large audience, quickly!

5. Stay In Touch

Although marketing is very much about trying to grab the attention of new customers, many often forget that an important aspect of the marketing mix is actually about retaining the current customers you have managed to grab. Stay In Touch is a brilliant app that is designed to help you maintain those already-formed business relationships. It allows you to set reminders to follow-up contact with your clients either weekly, fortnightly or monthly. All you need to do is choose the reminder time, and the app will send you a prompt to call, text or email that particular client. With its ability to store as many contacts as you like, you’ll never forget about any of your customers ever again! And, if one of your own personal New Years’ Resolutions is to keep in contact with your friends and family more, then you can even set reminders for them too!



Matthew Marley

Matthew Marley is a SEO specialist from Glasgow Scotland with a passion for the web and emerging technologies. With over 9 years experience Matthew specialises in SEO and has worked with some of the worlds biggest brands.

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