The Best Social Media Management Tools in 2017

Top 5 Social Media You Should Be Using

Social media has taken the world by storm. Not only are there billions of people using today’s platforms, but businesses are also joining the club and growing the practice of social media marketing through their efforts. It’s no exaggeration to say that social media has grown up into a place where businesses can easily find new customers and secure leads.

With many businesses turning to multiple platforms, trying to manage all of them is nigh impossible. Today we’re going to look at the top social media management tools you should be using in 2017.

The Top 5 Social Media Management Tools You Should be Using

Social media managers have it rough. It’s insane trying to keep track of one platform, let alone several. That’s why social media management tools like these are so important. Without them, it would be incredibly difficult to keep everything moving smoothly.

Let’s take a look at 5 tools you should be using in 2017:

1. Buffer

Buffer is an incredible tool that allows you to schedule your posts on Facebook, Twitter, or other platforms up to a week in advance! You can do this from your browser or your mobile device and even decide what time they will post.

If you find something online worth sharing, you can immediately post it, or schedule it for a later time. There’s an option to preset your times based on when your audience is most active. With this in place, you can simply plug your posts into the timeslots and Buffer will take care of the rest.

This tool will also provide you with analytics that show how much reach you achieved, how many clicks you earned, and more. While there are certainly other programs with similar functionality, Buffer takes the cake for being the easiest one to use. Whether you need to post a step-by-step infographic on your Facebook, your Twitter, or your Pinterest, this tool has you covered.


This tool’s name stands for “If This, Then That.” It’s a great social media tool that can help you automate a lot of your daily tasks. You can choose from over 200 channels that represent many of today’s online services.

Whether it’s email, social media, or something in between, you can connect these services together with this tool. By creating two parts (this, then that), you can concoct “recipes” that allow you to automate numerous aspects of your routine.

Connectivity options are numerous. All of the major social media platforms are supported, and programs like Gmail and WordPress are all there. One example, would be a recipe that causes the program to post on Facebook every time a new WordPress post goes live.

There are tons of recipes that people have made, which you can absolutely use. You can also make your own if you’d like. Here are some other examples:

  • Send images you post on Instagram to your blog automatically
  • Post your Facebook Status on Twitter
  • Use SMS to automatically text your Facebook status
  • Save Tweets to Pocket to read later
  • Automatically send a “thank you” to new followers


This is one of the most popular URL shorteners on the market, but why would you need something like this? If you’re on Twitter, you’ll immediately understand. While links typically take up precious space, this tool will shorten them to fit nicely into your posts.

Another great reason to use a tool like this, is overall attractiveness for your post. A long and complicated link just doesn’t look very professional or interesting. It muddles your message and leaves you looking disorganized.

These aren’t the only reasons to use a tool like You can also track the performance of links like this within the tool itself. You can see which social media platforms earned the most clicks and find out where your efforts are working best. The enterprise level of the tool also allows you to access Audience Intel which gives you information like the best time to post.

Finally, the inclusion of mobile deep links means that you can optimize which pages your audience is directed to based on the device they’re using. All of this, and you can integrate into your other tools like Buffer.

4. SocialFlow

This is a data-driven tool that allows you to receive actionable information on your social media marketing strategy. All you have to do, is enter your content into the queue and you’ll see real-time data to determine when you should publish content on social media.

This will ensure that your message reaches the maximum possible audience. You can also use SocialFlow to build advertising programs based around advanced targeting. This will drive up your click-through rates and ultimately your conversions.

The program will also make recommendations for keywords, audiences, and more. A built-in ad builder makes creating campaigns simple and easy.

5. Pocket

Curating content is one of the best ways to keep your audience engaged between your own posts. Of course, immediately finding something to share is easier said than done. With Pocket, you can immediately save articles, videos, or anything else you come across for later.

You can use your web browser, email, or tons of other apps to “pocket” anything you want to save for later. Once you’ve saved it, you can view it again on any of your devices, even if you don’t have an internet connection.

As of this writing, there are over 22 million Pocket users who have saved over 2 billion pieces of content! Build up a database of content with this app, and have it readily available when you need it for your social media pages.

Final Thoughts

The art of social media management lies within the proper tools. There’s not a single person or team that can do this all themselves. With these tools, you’ll be able to manage and enhance your social media strategy.

Which social media tools can you not live without? Let us know in the comments!

Mona Clark is a veteran blogger and a social media marketer with over a decade of experience. You can find her online: @monaclarkwriti2


Matthew Marley

Matthew Marley is a SEO specialist from Glasgow Scotland with a passion for the web and emerging technologies. With over 9 years experience Matthew specialises in SEO and has worked with some of the worlds biggest brands.

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