Tips on How Businesses Can Overcome the Latest Facebook Changes

Tips on How Businesses Can Overcome the Latest Facebook Changes

As Facebook finds the right content mix for individual users, it will make more changes to how its News Feed displays stories. This update will display more content that users care about and would actually spend time reading on their Facebook News Feed.

Results of Facebook research revealed that users’ clicking behaviour, liking posts, etc., do not represent all that users like to see on their News Feed. Facebook also found that the longer the time a person spends on an article, the more likely is the interest in it, the better the user experience. And, the more interest displayed in a type of post, the higher up such posts will appear on the news feed.

Facebook thrives on such changes. It keeps shaking up businesses which have sunk roots deeply into the platform. Which has made many unhappy, leading to some brands investing their time and efforts in other channels. However if you’re top of your game then this might not faze you as this could be an opportunity to grow new roots after your competition takes their eye of the ball…

So how can your business take advantage of these recent changes I hear you ask? well here are some tips to help your business overcome the latest Facebook changes:

1. Take advantage of users with News Feeds that are less populated. As Facebook strives to find the right balance for each user on their Facebook News Feed, multiple posts from only one friend will be reduced. Those who have fewer friends or have not Liked many pages may find their News Feed somewhat empty. To fill it up, the user may want to become more involved, representing opportunity for businesses to connect with them.

2. As preferred content such as video and live streams rise up on users’ news feeds, businesses need to post content that Facebook users find relevant and meaningful. Overly promotional content needs to been cut down, follow the 80/20 rule. It is now a continual challenge to find creative ways to promote business. A post which is helpful or represents something people care about will have users responding positively to it, eventually hooking the sale being aimed at.

3. Be fun; if you’ve got a target user base, direct your messages there, focusing on making positively lasting impact. When people go on Facebook, they want to have a fresh and enjoyable experience. No one likes to be sold to in a place where they want to sit back and relax. People also want in on whatever is exciting and new, so you will need to keep them interested and happy with the latest in your trade without making it an all-too-obvious sales pitch.

4. Achieve a mix of different types of posts that works for you: a viral photo, a link to your blog post, a controversial question, or a fill-in-the-blank purely text update. As Facebook tries to keep its users in touch and updated, posts with photos, videos, links, and status updates will be placed somewhere at the top of the feed, so people won’t miss out on what’s trending.

With the right recipe, you can be right where users can see you. This visibility may be the key to making a difference in your business.

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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