Top 5 Powerful Analytics Tools for Bloggers and Internet Marketers

In any online business, website statistics and the interpretation of its data are one of the most important tasks for internet marketers in order to understand why your business will get high search results or will break down.

But most of newbies in analytics can be confusing about what kind of data to collect, analyse and report, which analytics they need to track, how technologies differ and how these technologies can be integrated with their marketing ones.

As the result of high demand, internet marketers are in urgent need of tools and technologies that can help them to measure and collect information in a detailed report that allows them to get an insight about unique visitors. If you are in the picture, you can implement effective tactics and change everything you need in order to make your website even better.

To manage all the chaos, we have collected a list of 5 powerful tools in marketing analytics.

#1. Google Analytics

Google Analytics is a well-known free service that is recommended by all marketing experts to get detailed statistics about traffic on your website. With this tool, you can check out what keywords drive the most visitors to your web pages, where they are coming from, what these visitors are doing on the site, how often they come back and what things of designs make them leave your website.GA
You can easily get reports about your visitors, goals, traffic, content and etc. One of the defects is that Google Analytics need time to update your data; it doesn’t work in a real time. It is perfectly designed for blogs and authority websites.

I recommend running the tool together with Google Webmaster Tools. Google Analytics has a lot of great tools that most of people can’t use them effectively. You can check out the advantages of disadvantages of Google Analytics on the KISSmetrics blog.

#2. SE Ranking

SE Ranking is another must-have SEO software that helps you to track website positions, project development dynamics, search visibility, traffic forecast, traffic from search engines and all search terms that lead to your website. SE Ranking has a set of useful tools such as rank tracker, backlink checker, keyword suggestion tool, website audit, internet marketing plan and SEO reporting tools.

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The tool is totally integrated with Google Analytics and relied heavily on Google Webmaster Tools data. When you run a large number of projects, you can create additional accounts for your team members and clients to view website statistics.

It is easy to use the service and saves much time on making reports, minimize communication with customers and provide all tools for analyzing marketing tactics and improving development projects. SE Ranking provides free apps for Android and iOS to track site positions at any time and place.

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#3. Clicky

Clicky provides you real-time analytics that allows you to track all current visitors on your website, view keyword rankings and a list of all search keywords that lead users to your website, measure all users actions such as video and image views, downloads by each user and check out all external websites that send traffic to your site.

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Clicky has a user-friendly interface and displays all the information you need to see clearly. You can also monitor site statistics with a mobile version wherever you are at any time. It has some interested features like Twitter Search Tracking where you can track twitter keywords, tags and retweets, Split testing and A/B testing features and finally Hear Maps.

#4. KISSmetrics

KISSmetrics is a great analytics system that helps you to know all activities of your visitors on a websites, view how their behaviors change over a certain time, define patterns and view typical referrers. It is a perfect tool for blogs and ecommerce websites.

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The tool also shows real time data, allows finding out the weakest points with its data funnel feature, do split testing of different funnels and layouts and optimize your landing pages for getting high conversion rates.

#5. CrazyEgg

CrazyEgg is another great analytics tool that uses the Heatmap technology that gives an overall visual picture what users are doing on your website, where they click on the page that helps to get what is useful and what is not and make some changes to boost conversion rate.

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The Scrollmap feature shows how far people are scrolling a certain page and allows you to get where uses bounce the page. The Confetti feature traces all clinks you get by search terms, referral resources and etc. CrazyEgg is one of my favorite tools that provides a great visual presentation of all clicks on your website.

Conclusion

If you want to make your website successful and production, it should be significant to track your traffic and your website data. You can check out one of above-mentioned tools, measure your progress with the given information and make some changes in the right direction.

Did you try out above-mentioned tools? What other analytics tools have you used for your website? What do you like best?

 

Matthew Marley

Matthew Marley is a Social Media & Search Specialist from Glasgow Scotland with a passion for the web and emerging technologies.

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