Twitter In The Workplace
I don’t think just any employe should be allowed to tweet on behalf of a company. This could turn in to a PR nightmare, If your business is going to use social media then there should be a team or and individual who will be responsible for this. The employees should also be trained and there should a strict set of guidelines that they need to follow. Would also be a good idea to have someone that is technical minded who has the knowledge and the ability to use the various web applications and services that can make Twitter so much more useful.