Video Marketing Strategy Guide for Social Media


Video Marketing Strategy Guide for Social Media

Have you ever thought about sharing videos as a social media marketing tactic? As the popularity of video continues to grow, this is no longer an option. According to Cisco, video will attract 85% of global Internet traffic by 2019. This is why you must master video now.

The good news is you don’t need a large, enterprise-sized budget to make relevant and attractive videos for your brand. To start, all you need is a good smartphone and an understanding of the video guidelines for several social media platforms. This way, you can create site-specific videos that truly engage your target audience.

Instagram Stories

This platform is similar to Snapchat, and has taken the marketing world by storm. According to Instagram, one in five Stories receives direct messages from viewers. With Stories, you can start to build a connection with your followers. You don’t have to make them extremely professional or clean. This is about conveying your authentic self to your followers.

You can use filters, emojis and more. What makes Instagram stories different is they only last for 24 hours. Users can see them by clicking on the avatars at the top of their feed. When the broadcast is over, the Live Video goes away. If you want to use animations and graphics from video you’ve created, you can simply add your story via your camera roll.

What’s more is you can post as much as you would like since followers have to opt-in to see your content. You can also tag other Instagram accounts. Just remember that Stories are limited to 10 seconds. Moreover, you want them to be different from what you already post on your channels–this is how you attract your followers to watch. You might record a behind-the-scenes look of your company or even talk directly with your followers.


This is one of the most popular social media platforms simply because it has 1.94 billion monthly users. Facebook loves video so, you can expect increased engagement. To illustrate, Tasty receives 1.8 billion video views every month on Facebook. You can also go live if you like, but this option doesn’t work well for bringing traffic back to your site.

With Facebook, there’s no time limit. Nonetheless, you want something that will catch your viewers attention within the first three seconds. These ad tips for Facebook can help you decide the best types of content to post.

Think about how long your followers would be willing to spend watching your video. In addition, videos that autoplay receive much more engagement than videos shared via a link. Unfortunately, people don’t want to spend time clicking on links.


Snapchat has 150 million daily active users, surpassing Twitter. Snapchat Stories lets you share videos that can be viewed for up to 24 hours. The video should be no more than 10 seconds. All you have to do is press and hold the button at the bottom of the main screen.

After taking your video, you can swipe right to select a specific filter. If you’re hosting an event, you can use Snapchat geofilters to create a design, add a date and location and then market your event to your followers.


Between 2016 and 2017, videos on Twitter grew 220 times larger. With Twitter, the maximum video content length is 140 seconds. Since there’s a lot of scrolling taking place, you want your video to engage your target audience within the first three seconds. If you want your videos to autoplay in the news feed, then you should upload videos natively.

There you have it, video marketing tips for some of the most popular social media platforms. Remember, now is the time to master video.


Matthew Marley

Matthew Marley is a SEO specialist from Glasgow Scotland with a passion for the web and emerging technologies. With over 9 years experience Matthew specialises in SEO and has worked with some of the worlds biggest brands.

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