Remember the simpler days of GMB verification? Yeah, me neither. As someone who’s been battling the new video verification for six long weeks (yep, you read that right), I can confirm it’s no walk in the park. But hey, misery loves company, right? So, in case you, too, find yourself lost in the verification labyrinth, here’s a step-by-step guide based on my (slightly frustrating) experience.

As we all know verifying your Google Business Profile is a vital step that can significantly enhance your online presence and credibility. By confirming the authenticity of your business, you affirm to potential customers that your business is legitimate and the information provided is accurate.

How to Verify Your Google Business Profile With Video

Video verification is one such method offered by Google, which is also a pretty new method. It aims to simplify the verification process (yeah, really!), save you time and effort, and maintain a high level of security.

The video verification process requires a short video of your business location, showcasing specific details such as signage and surrounding area. This provides Google with real-life visual evidence to cross-reference with the information you’ve submitted.

It’s essential to follow Google’s guidelines carefully to ensure your video meets the criteria for a successful verification.

Once you’ve submitted your video, Google’s verification team will review the footage to confirm it aligns with your business profile details. If everything checks out, your Google Business Profile is authenticated, thereby improving your business’s visibility on Google services.

This is a straightforward process designed to help your business establish trust and engage more effectively with your audience.

What is a Google My Business Page?

Google My Business (GMB) is a free tool designed by Google to assist businesses and organisations manage their online presence across the search engine and its growing portfolio of utilities, such as Google Maps.

A GMB enables business owners to create, verify, and edit listing information to ensure accuracy and improve visibility in local search results.

Managing a GMB page allows us to present and update important information like your business hours, location, and services, vital for potential customers in making informed choices.

You also have the ability to share updates, respond to customer reviews, and post photos or offers directly on the page, showcasing what sets your business apart.

A GMB provides us with insights into how customers are interacting with your business on Google. This information can be used to adjust and optimise your online marketing strategy.

This tool not only helps customers to find us with ease but also facilitates direct engagement with them.

Regular maintenance and updates to your GMB listing can positively influence your local rankings. This means your business is more likely to be found by users when they search for related products or services.

Considering the majority of consumers utilise online searches to find local business information, maintaining a comprehensive and accurate GMB page is an essential aspect of your digital presence.

How to verify your Google My Business Page

Verifying your Google Business Profile is a vital step in managing your online presence. By completing this process, you ensure that your business information is accurate and that you are the rightful owner of the business listing.

Video Verification

To verify via video, you will be tasked with recording a video that showcases the physical location, signage, and other important details that prove the legitimacy of your business. Google will provide specific instructions on what to include in your video. Once submitted, the video will be reviewed and if all criteria are met, your business will be verified.

Instant Verification

If you have already verified your business with Google Search Console, instant verification may be available. In this case, log in to Google My Business with the same account you used for Google Search Console, and you may be instantly verified without the need for further steps.

Phone Call Verification

Some businesses are eligible to verify over the phone. Google will call the number listed for your business with a verification code. Enter this code into your Google My Business account to complete the verification process.

Email Verification

For email verification, Google sends a verification code to the email address associated with your business listing. You must check your inbox for the code, and then enter it into your Google Business Profile to complete verification. Keep an eye on your spam or junk folder, as the email may be redirected there.

How long does the verification process take?

When you opt for video verification for your Google Business Profile, the typical timeframe from submission to approval can vary.

Usually, it may take up to five working days for Google to review the video and confirm the legitimacy of your business’s physical location.

Key Points:

  • Video submissions are manually reviewed by Google.
  • Standard processing time is up to five working days.
  • The timeframe can be influenced by the quality and clarity of the submitted video.

It is essential you ensure that your video meets all of Google’s guidelines to avoid any delays. If your video is not clear or does not show all the necessary details, Google may request a re-submission, which will extend the processing time.

In cases of re-submission:

  • Expect an additional processing period of up to five working days after the new video is sent.
  • You will receive email communication regarding the status of your verification.

It’s advisable for us to monitor your email for any correspondence from Google regarding the status of your verification. If you’ve waited longer than the standard period and haven’t heard anything, you can contact Google directly to check on the status of your application.


  • Check emails regularly for updates or additional requests.
  • Contact Google if the process exceeds the expected time frame.

Verification Best Practices

When preparing to verify your Google Business Profile with a video, you must adhere to specific guidelines to ensure a smooth and successful verification process. Here are some best practices to follow:

Preparation Stage:

  • Gather Necessary Items: Before recording, you need to ensure that you have a valid government-issued ID, the business signage, and the physical location ready.
  • Check Lighting and Clarity: A well-lit environment is crucial. Make sure the business details and surroundings are clearly visible in the video.

Recording Stage:

  • Cover All Angles: It’s imperative to include the entrance, a 360-degree view of the interior, and any business operation that can authenticate your claim.
  • Keep It Steady: Use a smartphone or a camera with good video stabilisation. Avoid shaky footage as this could make verification difficult.

Submission Stage:

  • Follow Google’s Instructions: Google will provide specific instructions and prompts when submitting the video. Keep the video unedited and in the format requested by Google.
  • Be Prompt: Submit the video as soon as possible after recording to ensure that the verification process is not delayed.


  • Check for Confirmation: Google will send a confirmation email or message once the verification process is complete. Keep an eye on your inbox.
  • Update Profile Information: If any details have changed since the submission, it’s your responsibility to update your business information promptly.

Adhering to these best practices will help us achieve a successful verification for your Google Business Profile and maintain the accuracy and trustworthiness of your listing on the platform.

What to Do After Verification

Once you’ve successfully verifiedy your Google Business Profile with video, it’s essential you take immediate actions to optimise your profile.

Your first step is to ensure that all business information is accurate and comprehensive. This includes:

  • Business hours
  • Address
  • Phone number
  • Website
  • Services offered

Next, you must encourage customers to leave reviews by providing excellent service and gently inviting feedback. Positive reviews enhance your profile’s visibility and credibility.

Adding high-quality photos and posts regularly keeps your profile active and engaging. Images of products, services, and behind-the-scenes activities are particularly effective at capturing interest.

You should leverage the ‘Questions and Answers’ feature by responding promptly to queries. This interaction displays your attentiveness to customer concerns, which improves trust and reputation.

It’s beneficial for us to use Google My Business Insights to track how customers interact with your profile. Insights provide valuable data on:

Queries usedSearch terms customers used
Customer actionsCalls, directions requests, website visits
ViewsHow and where customers view your profile
Photo views and quantityComparison with other profiles

Lastly, you may consider utilising Google Ads to increase your visibility for relevant local searches. A well-managed Google advertisement can greatly increase your business’s online exposure.

Maintaining a Google My Business Profile

Keeping your Google Business Profile up to date requires regular attention.

To ensure accuracy and relevancy, you must perform periodic updates to your business information. This includes verifying opening hours, contact details, and the address.

Customers trust current data, and it boostsyour profile’s visibility on Google.

Regular Posts: Update the community with posts about promotions, events, and news. This keeps your audience engaged and informed.

Responding to Reviews: You need to acknowledge both positive and negative feedback promptly. This demonstrates commitment to customer service and can improve your business’s reputation.

Monitoring Insights: Google provides valuable data on how customers interact with your profile.

You look at the number of views, clicks, and other engagement metrics to understand your audience better.

Adding Photos and Videos: Visual content enhances your profile’s appeal.

You can upload new images and videos to showcase your products, services, and business environment.

Utilising Google’s Features: Google occasionally introduces new features, like booking buttons or Q&A sections.

Its important to keep up to date with these updates and integrate them into your profile as appropriate.

  • Accuracy: Overseeing the profile to ensure that all information presented is correct and updated.
  • Engagement: Interacting with customers through reviews, messages, and posts to maintain a connection.
  • Analysis: Studying the insights provided by Google to make data-driven decisions for your business.
  • Optimisation: Using the right keywords in your profile description and posts for better search engine visibility.


Navigating the Google Business Profile video verification process, though challenging, is a vital step towards enhancing your business’s online presence and credibility.

By meticulously following the provided guidelines and best practices, businesses can ensure a smoother verification experience.

Successful verification not only authenticates your business’s legitimacy to potential customers but also significantly boosts your visibility on Google’s services.

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