I’ve been doing SEO for years, and along the way, I’ve tried out tons of tools to boost content and rankings. I’m always on the lookout for new software to stay on top of the game, and lately, I’ve been spending a lot of time with Frase.io. Honestly, it’s been a game-changer.
There are a ton of AI content tools out there, all with their own perks. But after a few months of using Frase.io regularly, it’s been the one that really stands out. It’s made my research and content creation so much smoother, and I’ve noticed a big improvement in my workflow.
Now, don’t get me wrong—there are plenty of decent AI writing assistants out there. But for me, Frase.io has taken things to another level. In this post, I’ll walk you through exactly how it’s helped shape my content strategy and why I think it’s the best choice for SEO-driven writing. Plus, I’ll share some real examples of how it’s boosted my productivity and content quality compared to other tools I’ve tried.
That said, while AI tools like Frase.io can save a ton of time, it’s super important to thoroughly edit any content they generate. These tools are great for getting the ball rolling, but they’re not perfect. You’ve got to go through the content carefully, add your own spin, and make sure it reflects your voice and perspective. AI-generated content might be a good starting point, but it’s the personal touch that makes it stand out.
And let’s not forget about fact-checking! AI can sometimes get things wrong, or at the very least, miss the nuance that comes with real-life expertise. Always make sure the facts are correct and that the information you’re putting out there is accurate. At the end of the day, AI can help you create better content faster, but it’s still up to you to make sure it’s polished, original, and reliable.
Overview
Frase.io has really made a name for itself, now powering over 30,000 teams. Its main goal is to simplify the often time-consuming process of turning keywords into fully researched, SEO-optimized articles. And honestly, in my experience, it does this really well.
One thing that really stands out is its integrated workspace. You can do everything in one place—research, write, and tweak your SEO—all within the same interface. For me, this has been a game-changer. No more jumping between different tools and tabs, which saves a ton of time when creating content.
But Frase.io isn’t just about writing and basic optimization. It’s packed with templates and even lets you create and save custom AI prompts. I’ve found this super useful for setting up repeatable workflows. I’ve built out a set of prompts that help me consistently churn out high-quality content briefs, which has saved me loads of time and kept my projects more consistent.
What’s cool is that Frase.io adapts to different content needs. Whether I’m working on long-form articles, product descriptions, or landing pages, it gives relevant suggestions and optimization tips tailored to each type of content.
And I have to give a shout-out to the research features. Frase.io pulls data from the top-ranking pages for your target keywords, so you get insights that would usually take hours of manual research. It’s helped me quickly spot content gaps and opportunities, even in really competitive niches.
As I keep using Frase.io, I’m constantly finding new ways to fold it into my SEO strategy. In the next sections, I’ll dive into specific features and show you how this tool has seriously leveled up my content creation process, leading to better-performing content overall.
Core Features
Frase.io comes packed with some awesome features to make content creation easier:
- It integrates smoothly with Google Docs and WordPress.
- You can organize everything neatly with folders for your documents.
- There are solid team collaboration tools.
- Plus, it even has project management tracking.
One of the best parts? You can assign documents to different writers on your team, which is a lifesaver when you’re handling bigger content projects.
What really makes Frase.io stand out, though, is its focus on research-driven content. The tools it gives you help create articles that go beyond the usual, boring, generic stuff.
By blending research, writing, and SEO all in one platform, Frase.io really streamlines the whole content creation process.
Ease of Use
Frase.io is all about keeping content creation simple and fast. It’s designed to make things easy for users without all the hassle.
Getting Started with Frase.io
Signing up is a breeze. Just hit the sign-up button on the homepage, and you’re good to go. Once you’ve created an account, you can dive right in. The platform gives you helpful tips to guide you through the basics, like how to create your first document and use the main tools.
Frase.io has templates to get you started—whether you’re working on a blog post, product description, or something else. You can even create your own templates, which is a huge time-saver down the line.
Plus, there’s a quick tour of the platform’s features to help new users get familiar with everything in no time.
User Interface and Navigation
The interface is clean and easy to use. The main dashboard shows your recent documents and folders, so you can find whatever you need without searching too hard.
When it comes to writing, the workspace is uncluttered, letting you focus on the content without any distractions. All the tools and options you need are neatly tucked into the sidebars, making them easy to find when you need them.
Navigating the platform is super smooth. The menu is straightforward, and with just a couple of clicks, you can jump between research, writing, and SEO tools.
Frase.io also works great across different devices. Whether you’re on a laptop or a smaller screen like a phone, the interface adjusts perfectly, so you can keep working no matter where you are.

Who is Frase for?
Frase.io is perfect for anyone looking to improve their content, whether you’re a solo blogger, part of a marketing team, or managing content strategy for a business.
For writers and SEO specialists, it helps with keyword research and optimisation, showing exactly how to structure content to outrank competitors. Content strategists and agencies will appreciate how much time it saves by providing AI-powered insights, allowing you to focus more on writing and less on research.
With its simple interface, even beginners can quickly get the hang of it. Frase.io streamlines the content creation process, making it faster and smarter for everyone.
Content Optimisation
Frase.io has a bunch of tools that can really step up your content game. They help you research, write, and polish your articles more effectively.
Keyword Analysis
Frase.io’s keyword analysis tool helps you figure out which keywords to target in your content. It shows popular search terms related to your topic and even how often people are searching for them. Plus, it suggests questions readers might be asking around your subject.
With this info, you can choose the best keywords for your article, making it more likely to pop up in search results. You’ll also be able to answer the exact questions your audience is curious about.

Content Briefs Creation
Frase.io makes it super easy to create detailed content briefs—essentially, a game plan for your articles. The tool scans the top-ranking articles on your topic and pulls out key points and headings. You can use this to build your own outline, making sure you hit all the major points your readers expect.
Content briefs save you a ton of time and help you write more complete, well-rounded articles. They’re great for ensuring you don’t miss any important info your readers are after.
Content Scoring System
Frase.io has this handy scoring system that rates how well your content stacks up against top-ranking pages. It checks things like:
- Word count
- Number of headings
- Keyword usage
- Topics covered
You’ll get a score showing how your article compares, plus tips on how to improve it. This helps you optimize your content and gives you clear steps to boost its ranking potential.
The scoring system takes the guesswork out of content optimization, giving you straightforward advice on making your writing more effective.

Artificial Intelligence Capabilities
Frase.io uses AI to help you create content faster and better. With tools for both research and writing, it saves you time and makes your work stronger.
Automated Content Generation
Frase.io’s AI can crank out articles quickly. Just enter a topic, and it’ll generate an outline for you. It even suggests relevant info to include, so you’re not starting from scratch.
The AI can also write parts of your article for you. It’s a great starting point, but you still have full control—just tweak and refine it to fit your style.
They’ve also got templates and custom AI prompts you can set up to fit your workflow. Once you have them ready, you can use them over and over, speeding up future projects.
AI-Driven Research
Frase.io doesn’t just help with writing—it’s got your back when it comes to research, too. The AI can dig up relevant sources and pull out key points, saving you from sifting through endless search results.
You can also ask the AI questions about your topic, and it’ll try to find answers from reliable sources, which is super helpful if you’re diving into something new.
On top of that, Frase.io helps with SEO. It suggests keywords and tips on how to use them, which can give your articles a better shot at ranking higher in search results.
The best part? The AI research tools work hand-in-hand with the writing features, so you can do everything in one place. It’s all about making the whole content creation process smoother and faster.
Integration with Tools
Frase.io works with other software to help you create better content. It connects to SEO tools and fits into existing workflows.
SEO and Analytics Integration
Frase hooks up with popular SEO and analytics tools, making it easy to check keyword data and track how your content is performing. You can see search volumes and keyword difficulty scores directly in Frase. Plus, it syncs with Google Search Console, giving you a clear view of how your pages are ranking for specific terms.
As you write, Frase gives you real-time SEO suggestions, like related keywords to include and tips on content length and heading structure. All these recommendations are based on what’s working for top-ranking pages, so you’re optimizing as you go.

Workflow Tools Compatibility
Frase also plays well with the tools you’re already using. You can send drafts straight to Google Docs or WordPress, so there’s no need to waste time copying and pasting between platforms.
For teams, Frase offers some solid project management features. You can assign tasks to different writers and keep track of progress. It even has templates and folders to keep everything organized.
And if you’re looking for some extra help, the AI writing assistant can jump in alongside your team. You can use it to build on your ideas or generate new sections. It’s flexible enough to fit smoothly into most content creation processes.
Pricing and Value for Money
Frase.io offers several subscription plans with different features and query limits. The pricing structure caters to various user needs and budgets.
Subscription Plans
Frase.io has four main plans:
Free Trial | £0 | 1 search | Start for FREE |
Solo | £15/month | 10 searches | Start for FREE |
Basic | £45/month | 30 searches | Start for FREE |
Team | £115/month | Unlimited searches | Start for FREE |
The Free Trial gives you a no-commitment way to try out the tool and see if it’s a good fit. If you’ve got smaller projects, the Solo plan is a solid choice—it’s affordable and covers the basics.
The Basic plan is perfect for regular content creators who need a good balance of features without breaking the bank. If you’re working with a group, the Team plan is ideal—it’s built for collaboration and gives you the tools to manage multiple users and projects efficiently.
Add-ons are available for more features:
- Pro Add-on: £35/month, includes AI article generation
- SERP Data Enrichment API Add-on: Starts at £40/month
Comparing Cost Against Features
When you’re thinking about value for money, it’s important to weigh up what each plan offers.
The Free Trial is a great, no-risk option, but it’s pretty limited. If you’re a light user, the Solo plan is affordable and gets the job done. For most content creators, the Basic plan strikes a good balance between features and cost. But if you need unlimited queries and have a team, the Team plan is where you’ll get the most bang for your buck.
There are also some handy add-ons you can tack on. The Pro Add-on gives you AI-powered article writing, while the API Add-on is perfect for developers wanting to use Frase’s tech in their own projects.
It all comes down to your content needs and budget. If you’re cranking out a lot of content, the higher-tier plans might be worth the extra spend since they offer more features and queries.
Customer Support and Resources
Frase.io offers plenty of support options and learning materials to help you get the most out of the platform. Whether you’ve got questions or just want to improve your skills, they’ve got you covered.
Support Channels
You can reach Frase.io’s support team in a few ways. They have a live chat on their site where you can talk to an agent during business hours. If it’s something less urgent, you can shoot them an email, and they usually get back to you within 24 hours.
There’s also an active community forum where users can ask questions and swap tips. The Frase staff regularly jump in with official answers, so it’s a great place to get advice from both the community and the team.
For quick solutions, check out their FAQ page, which covers the basics like account setup, billing, and common features.

Learning Materials
Frase.io offers tons of resources to help you learn the ropes. Their knowledge base is packed with detailed guides on every feature, complete with step-by-step instructions and screenshots.
They also have video tutorials on their YouTube channel, which cover everything from beginner basics to advanced strategies. They regularly add new videos, especially when there are updates.
If you prefer live demos, Frase.io runs weekly webinars for both new and seasoned users. You can join these to watch demos and ask questions on the spot.
For hands-on practice, check out their interactive tutorials, which walk you through key tasks directly in the Frase interface. It’s a great way to get familiar with the tools while actually using them.
Pros and Cons
Frase.io has a lot of great features for content creation, but like anything, it has its ups and downs. Let’s break down the good and the not-so-good aspects of this tool.
Advantages of Frase.io
Frase.io makes the whole content creation process faster and easier. You can do your research, write, and fine-tune everything in one place, which definitely saves time and helps you stay organized.
One thing I love is the templates and the ability to save your favorite AI prompts. This makes it easy to create content briefs and set up workflows that you can reuse over and over.
Frase.io also integrates well with other tools. You can work directly in Google Docs or WordPress, improving your content without having to jump between platforms.
The platform lets you organize your work into folders based on topics, clients, or projects, keeping everything neat and easy to find.
If you’re working with a team, Frase.io allows you to assign tasks to different writers and track how each piece of content is progressing.

Potential Drawbacks
That said, Frase.io isn’t without its downsides. Some people might find the tool a bit tricky to use at first, and it could take some time to fully understand all the features and get the most out of it.
The price might also be a sticking point, especially if you’re just starting out or working with a tight budget.
Another thing to keep in mind is that the AI writing feature isn’t always perfect. You’ll likely need to review and tweak what it produces to make sure it matches your style and needs and any data that has been inlcued is factually correct.
Frase.io is very SEO-focused, which is awesome if that’s your main goal. But if search rankings aren’t a big deal for you, some of the features might feel unnecessary.
Lastly, Frase.io isn’t a do-it-all kind of tool. It’s great for content creation, but you might need other tools for tasks like social media planning or email marketing.