Determining the optimal times to post on TikTok can significantly boost your chances of achieving higher engagement with your audience.

The platform’s algorithm favours content that gains quick interaction post-upload, thus timing is crucial for visibility.

Your posts are more likely to surface on the For You page when you upload at peak times when your potential viewers are most active.

Several factors influence the best times to post on TikTok, including your specific audience demographics, their time zones, and their typical app usage patterns.

Engagement can fluctuate throughout the week; general trends suggest that posts tend to perform better at certain times of the day.

Analysing your TikTok analytics can provide personalised insights into when your followers are most active, which in turn can guide your posting schedule for maximum reach and interaction.

Over the past few weeks, I have analysed various data sources and have put together this in-depth guide that will help you increase engagement on TikTok by making sure your content is reaching your audience at the right time!

What Are the Best Times to Post on TikTok?

Understanding TikTok’s Algorithm

TikTok’s algorithm, also known as the “For You” page algorithm, is a sophisticated system that curates content for users based on their preferences.

User Interaction: The algorithm prioritises content that you interact with frequently. If you like, share, or comment on certain types of videos, the algorithm will start showing you more of this content.

Content Information: Videos are presented to you based on the information contained within them. This includes details like captions, sounds, and hashtags. Using trending hashtags and sounds can increase the visibility of your posts.

Device and Account Settings: Your location, language preference, and device type also influence the content you see. However, these factors carry less weight compared to your interactions.

Content Success: Videos that receive a higher user engagement (more likes, shares, comments) in a shorter period have a better chance of being boosted by the algorithm. This success can lead to a self-perpetuating cycle of visibility and engagement.

It’s crucial to post content when your audience is most active. Your initial engagement rate is an indicator to TikTok’s algorithm that your video is worth distributing more widely.

Here’s a simplified breakdown:

FactorInfluence on Algorithm
User InteractionHigh
Content InformationMedium to High
Device/Account SettingsLow to Medium
Content SuccessHigh

Your understanding of these factors can help in strategising the best times to post on TikTok for optimal reach and engagement.

Analysing Your Audience

To identify the best times for posting on TikTok, you first need to understand your audience. Your followers’ activity patterns are critical in ensuring your content has the greatest reach and engagement.

Check Your Analytics: TikTok provides analytics for creators, which includes information on when your followers are most active. Access this through the ‘Creator Tools’ on your profile.

  • Follower Activities: Review the times your followers are online and engaging with content.
  • Video Views: Notice if there are trends in the timing of high video views.

Assess Audience Demographics: The geographical location and age group of your audience can influence when they are active on TikTok.

  • Location Matters: Adjust for time zones if your followers are spread across different regions.
  • Age Groups: Align your posting times with typical daily schedules of your predominant age demographic.

Track Engagement Patterns: Pay attention to the performance of your past videos.

  • Look at the times when your most successful videos were posted.
  • Note days of the week when your content gains more interaction.

Competitor Analysis: Observe when similar creators in your niche are posting and when they receive high engagement.

  • Adapt their successful timings to your schedule as a starting point.

Listed below are steps to follow for a refined approach towards identifying the peak times for your TikTok posts:

  1. Regularly check your analytics for pattern changes.
  2. Test different posting times to gauge follower response.
  3. Adapt your strategy based on real-time data and observations.
What Are the Best Times to Post on TikTok?

Peak Posting Times by Region

Understanding when to share content on TikTok can significantly boost your visibility and engagement. These optimal times are tailored to various global regions, ensuring your videos reach your audience when they’re most receptive.

North America

For North America, early mornings and late evenings are key. On Mondays, aim for 6 am, 10 am, and 10 pm EST. Tuesdays grant a wider window with 2 am, 4 am, and 9 am EST being favourable. Mid-week, posts are best shared at 6 am, 8 am, and 11 am EST on Wednesdays. Maintain a consistent presence on Thursdays by uploading videos at 9 am, noon, and 7 pm EST.

On Fridays, 5 am, 1 pm, and 3 pm EST are times when your content is more likely to be engaged with. The weekend, while more relaxed, still favours postings around 11 am, 7 pm, and 9 pm EST on Saturdays and 7 am, 8 am, and 4 pm EST on Sundays.


In Europe, specifically the UK, timing also plays a pivotal role. Kick-off the week with posts at 6 am, 10 am, and 10 pm CET on Monday. The following day sees a similar pattern; 2 am, 4 am, and 9 am CET are prime times. Wednesdays offer a slight shift with 7 am, 8 am, and 11 am CET.

Thursdays echo this consistency with recommended slots at 9 am, noon, and 7 pm CET. Wind down the week by posting at 5 am, 1 pm, and 3 pm CET on Friday. Saturdays should follow up with content at 11 am, 7 pm, and 8 pm CET, and Sundays round off the week with slots at 7 am, 8 am, and 4 pm CET.


Turning to the Asia-Pacific region, with the Philippines as a reference, there are distinct times to consider. To cater to this audience on Monday, post at 3:30 pm, 7:30 pm, and 7:30 am PHT. On Tuesdays, uploading at 11:30 am, 1:30 pm, and 6:30 pm PHT can be beneficial. Midweek, Wednesdays suggest slots of 4:30 pm, 5:30 pm, and 8:30 am PHT.

For Thursday, the times are 6:30 pm, 9:30 pm, and 4:30 am PHT. Friday posts can be scheduled for 2:30 pm, 10:30 pm, and 12:30 am PHT. For Saturday, good times are 8:30 pm, 4:30 am, and 5:30 am PHT, and Sunday posts should aim for 4:30 pm, 5:30 pm, and 1:30 am PHT.

Best Time To Post By Day

Maximising the visibility of your TikTok content involves posting when your audience is most active. Here are the ideal posting times by day to enhance engagement on your videos.

Best Time To Post On a Monday

On Monday, consider posting at 6 am to catch the early risers, again at 10 am to intercept the morning scrolling session, and lastly at 10 pm as people unwind before bed.

Best Time To Post On a Tuesday

For Tuesday, uploading your content at 2 am can capture night owls and early morning scrollers, and at 4 am for those starting their day. Another spike in user activity occurs at 9 am, a prime time to post.

Best Time To Post On a Wednesday

Midweek, specifically 7 am and 8 am on Wednesday, is prime time as individuals start their day. To catch the late-night crowd, 11 pm is also an optimal posting window.

Best Time To Post On a Thursday

On Thursday, aim for 9 am, when many are on their commute, and consider an early afternoon post at 12 pm when lunch breaks offer another peak in user activity.

Best Time To Post On a Friday

Fridays offer a mix with optimal times at 5 am for the early audience, and then shifting to afternoon slots like 1 pm and 3 pm, when engagement starts to climb.

Best Time To Post On a Saturday

The weekend rhythm shifts with 11 am being suitable on Saturday, as users are likely to start their day later. Additionally, consider 7 pm and 8 pm, as evening activities wind down.

Best Time To Post On a Sunday

On Sundays, get ahead by posting at 7 am for early users and catch the afternoon lull by posting at 4 pm as individuals prepare for the coming week.

Content Type and Timing

When deciding the best times to post on TikTok, you should consider the type of content you’re uploading. Different audiences engage with content at varying times, and your content type often dictates your audience.

Educational Content: If your videos are educational, aim to post in the early afternoon. People often look for informative content during breaks or downtime, which typically occurs between 1 pm – 3 pm.

Entertainment Content:* For lighthearted and entertainment videos, evenings can yield high engagement. Peak times are from 7 pm – 10 pm, when users unwind and scroll through TikTok for leisure.

Inspirational Content: Morning slots, around 8 am – 10 am, are suitable for motivational content. Users seek positive starts to their day, making them receptive to inspiring messages.

Here’s a simplified breakdown:

Content TypeBest Posting Time
Educational1 pm – 3 pm
Entertainment7 pm – 10 pm
Inspirational8 am – 10 am

You should also consider time zones if you’re targeting a global audience. Analyse your follower demographics to determine the optimal posting times across different regions.

Adjust your posting schedule accordingly to align with the activity patterns of your desired audience segment. Remember, consistent analysis and experimentation with posting times will refine your strategy for better engagement on TikTok.

Leveraging TikTok Analytics

To determine the best times to post on TikTok, utilising the platform’s built-in analytics is crucial. This feature is available if you have a Pro Account, which can be set up in your account settings.

Understanding Your Audience: Firstly, look into the ‘Followers’ tab. Here, you’ll find demographics such as gender breakdown, top territories, and the times when your followers are most active. Use this data to align your posting schedule with your audience’s peak activity hours.

Content Performance: Review the ‘Content’ tab to see performance metrics for your past videos, which include views, likes, comments, and shares. Analyse patterns to identify what content works best and when.

ViewsIndicates the overall reach and is the primary metric for gauging interest.
EngagementLikes, comments, and shares reflect how compelling and relatable your content is to the audience.
Watch TimeShows how long viewers watch your content, hinting at its effectiveness in capturing attention.

By examining both follower activity and content performance, you can craft a data-driven posting strategy. Regularly check these metrics, as trends can shift over time.

Remember, trends and analytics tools should guide your posting time decisions, but they shouldn’t completely dictate your strategy. Stay authentic and maintain the flexibility to test different posting times and measure the outcomes.

What Are the Best Times to Post on TikTok?

Consistency in Posting Schedule

When embarking on your TikTok journey, consistency is crucial to growing a dedicated following. It’s vital to develop a schedule that matches your capacity for content creation without compromising quality.

  • Plan Your Content: Start by planning a realistic number of posts per week. If daily posting is too demanding, aim for a cadence that fits your lifestyle, like thrice or twice weekly.
  • Timing Matters: Your scheduled times should align with when your audience is most active. Utilise TikTok analytics to pinpoint these peak hours.
  • Regular Engagement: Keep in mind, consistent posting fosters familiarity with your viewer base, encouraging regular engagement.
  • Algorithm Advantage: TikTok’s algorithm tends to favour accounts that post regularly by potentially boosting visibility on the platform.

Maintain flexibility in your approach; life can be unpredictable. If you miss a post, don’t despair. Adjust your schedule and continue to provide quality content. Keep to your posting plan as closely as possible for the best results.

Weekday Versus Weekend Posting

When you are considering the best times to post on TikTok, it’s crucial to distinguish between weekday and weekend habits of viewers. Your audience’s engagement can vary significantly between these two periods.

Weekdays: Generally, your optimal posting times during the week are linked to common breaks in a user’s routine. These typically include early morning, lunchtime, and early evening.

  • Morning: Aim for 6:00 – 7:30 AM, as users often check social media upon waking.
  • Lunch: Posting between 11:00 AM – 2:00 PM can catch users during their lunch breaks.
  • Evening: The 7:00 – 9:00 PM slot is key as people wind down for the day.

Weekends: Weekend behaviour is less predictable, as routines vary more than during the week. Saturday mornings can see lower activity as people tend to sleep in, but afternoons and evenings often have high engagement.

  • Saturday:
    • Afternoon: 11:00 AM – 2:00 PM
    • Evening: 7:00 – 10:00 PM
  • Sunday:
    • Afternoon: 11:00 AM – 2:00 PM
    • Evening: 4:00 – 6:00 PM

Remember, these times are guides based on general trends and may fluctuate based on demographics and the unique patterns of your specific audience. Use TikTok’s analytics tools to monitor and adjust your posting schedule accordingly.

Testing and Learning

To optimise your TikTok posting times, engage in a methodical approach. Initially, analyse your target audience, considering factors like time zone, age, and usual online hours.

Keep a Posting Schedule:

  • Monday: Test early morning, midday, and early evening.
  • Tuesday: Adjust times based on previous engagement.
  • Wednesday: Experiment with afternoon to late evening.
  • Thursday: Review and post at previously successful times.
  • Friday: Test late evening to see nighttime engagement.

Utilise TikTok’s analytics to track performance. Observe which times yield higher engagement—likes, shares, comments.

Record Observations:

  1. Document posted time
  2. Note engagement statistics
  3. Compare results weekly

Adapt your strategy, remembering that audience behaviour may shift over time. Monitoring trends is crucial, and your flexibility can leverage those changes.

Periodically, reassess your findings. Seasonal events or trends may affect prime posting times. Stay informed on global happenings that could impact user online activity. Implementing a cycle of testing, learning, and adjusting ensures your content maintains visibility amidst TikTok’s dynamic algorithm.

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